Lansinoh Lanoin cream is 100% natural and safe for baby, so there’s no need to remove before breastfeeding. It’s also the #1 recommended nipple cream, thick and rich to soothe and protect sore nipples. Take time to care for yourself while tending to your newborn with this Lansinoh lanolin nipple cream. The clinically proven formula helps protect delicate skin against chapping, dryness and soreness, and the thick texture is easy to apply. This cream contains just one ingredient, lanolin, which undergoes a purification process to remove impurities for your peace of mind. Composed of an ultra-purified grade of lanolin, the cream is ethically sourced and 100% natural without any preservatives or additives. Our breastfeeding cream is naturally hypoallergenic and approved by the British Allergy Foundation meaning you can breastfeed your little one without removing the cream. Recommended by 2 out of 3 mums, our nipple cream for breastfeeding is also used in many other ways, from a lip and face moisturizer to healing acne scars and cracked heels. Many mothers have also used the lanolin cream to heal nappy rashes on their baby. More information on other uses can be found on our common HPA Lanolin uses article. Our nipple cream will provide a perfect moist wound- healing environment to cracked and sore nipples. Simply apply a pea-sized amount of the breastfeeding cream after every feed to ensure your nipples are protected and healing in-between feeds.